Tradition and innovation – the name AttraTec stands for this seemingly contradictory combination. As the son of a forester and hunter, company founder Dr. Gerhard Schnabel has been closely associated with nature and hunting since he was a child.
After studying chemistry, various positions at universities and in industry followed. He conducted research in the fields of natural product chemistry, drug synthesis and formulation, always with the aim of creating products with improved effects. He accompanied many of his projects until they were successfully launched on the market.
He combined the know-how gained from these activities and his interest in hunting when founding AttraTec GmbH in 2009. The first product is AttraTec No1 Suhlengold®, an attractant based on beech tar and plant attractants.
A number of important events have followed since then:
- Continuous development of innovative attractants that appeal to game’s sense of smell and taste
- Establishment of our own production right next to research and development.
- Expansion of your own network with reliable partners in both the technical and commercial areas.
- Intensification of cooperation with trade
Our innovative products are characterized by
- High impact
- Safe and easy to use
- Low cost per application
In order to achieve this, we have as targets for our technical work continuous process optimization, safety research (especially user safety), optimization of products (recipes) as well as a number of new developments.
One result of our field trials was that wild animals have much more pronounced taste and smell preferences than is commonly assumed. That is why we have geared our activities accordingly and offer different product variants for feeding and painting trees. Because we know the preferences of his game can significantly increase his chances of hunting success.
AttraTec has now successfully asserted itself in the market for more than 10 years. AttraTec has set up its own online shop so that it can continue to effectively keep its finger on the pulse of what is happening. The main goal is to intensify direct contact with hunters and thus be able to incorporate their wishes and assessments directly into one’s own work.
End customer feedback is essential for a research company, especially when it comes to new developments. From experience we are convinced that both hunters and our trading partners will benefit significantly from this, namely through faster, more targeted development and better products.